Snail Mail is better than Email
- Dex Goh
- Oct 16, 2018
- 2 min read
Email is efficient. Fast to deliver and very low cost. All the reasons why it will probably be ignored and left unread in your inbox.
Personally, I make the effort to read all emails received. Or at least skim thru the contents to make sure I don't delete something important.
It really irks me when I see someone with a 4 digit number of unread notification on their email app. I will be screaming in my head READ THE EMAILS OR DELETE THEM! But I don't say it out loud.
So what are my chances of someone like that opening the email that I sent? If it is work related, chances are very high.
What if it is a personal email? Something like a e-greeting card? Will it be mistaken for an advertisement? Probably, it will be treated as a low priority email and left for later.
So, let's go with a different tactic. Postal service seems to be a good choice.
Although snail mail is less popular for communications with a deadline, it is still used for delivery of items purchased online, items that can fit into the post box that is.
Back in April 2018, during my tour of Japan, I was sending out postcards back to my home address whenever I reached a new place.
Be it a change of hotel or a tourist sightseeing spot. My wife will insist on purchasing a 'few' postcards and mail it back, which she will then collect when we return to our country.
Since I practice calligraphy, I might as well write down a few choice words on the postcards and post it on my social media pages before mailing it.
And what do you know when a good friend of mine actually requested that I mail one of my calligraphy postcards to him while I was in Japan. His reason was because it looked very nice and wanted one as a souvenir.
If a simple postcard with personalised contents will grab an individual's attention, then a well made greeting card hand written using calligraphy will certainly entice the receiver to value it more. Don't you agree?